Supervised by Sara Sera during the FH Joanneum Marketing course, this project was developed in collaboration with Alice D’Aiuto and Laura Galvanetto and delivers a student-centered Instagram strategy and visual system for the Institut Design & Kommunikation. The faculty logo becomes a single geometric module that structures every post alongside Forma DJR and a palette of strong, glossy colours. At the same time, an editorial plan of student spotlights, behind-the-scenes reels, polls, and takeovers builds community, fosters relatability, and establishes industry connections.