About me

Hey,
I’m Sofie!

I’m a junior designer with an international, interdisciplinary background and a Master’s in Visual Communication. I craft visual identities, branding concepts, and narratives that connect across digital, print, and video, blending creativity with strategy and marketing insight to bring ideas to life. Beyond design, I love practicing yoga, traveling, reading, and visiting art exhibitions.

Design and Composition
Drawing and Narrative
Brand and Content
Writing and Languages

Services & Skills

For print and media, I craft harmonic, consistent layouts across all types of visual messages, designed to stand out and carry personality.

I shape visual identities across a wide range of brands, drawing on psychology, marketing, and audience insight to capture the exact mood and style each one needs.

With a sharp eye for angles, sequence, and mood, I edit and adapt video for every channel, from social media to YouTube.

I analyze and develop performance against KPIs, adjusting strategy and communication concepts in step with the wider market context.

Working across digital and analogue media in a range of styles, I render each drawing with a unique, distinctive character.

I bring text and visuals together efficiently, drawing on a linguistic background to craft multilingual storytelling, marketing copy, and scientific writing alike.

My Language Skills

I’m passionate about learning languages, which allows me to discover new cultures and connect with people around the world. I enjoy collaborating with international clients and speak multiple languages. My goal is to establish a career in a multilingual, multicultural design environment where I can combine languages, travel, and continue widening my horizons.

Work Experience

NXRT Vienna

Designing and creating visual and multimedia content across NXRT’s brand communication, at an innovative mixed reality startup in the automotive industry. Gaining broad insight into internal operations across departments while taking on a wide range of tasks and building an efficient design and communication workflow in a fast-paced tech environment.

  • Layout design for sales materials, marketing collateral, and personal branding content, along with production, ordering and categorisation of materials
  • CI-compliant editing of presentations, manuals, and communication materials for use by the sales team and in investor conversations
  • Photography and photo editing for marketing purposes
  • LinkedIn content design, concept development, and cross-channel social media support
  • Video editing and post-production for in-game footage, events, and product demos
  • Creating and preparing visuals and screen designs for software products, with graphic support for UI development
  • Supporting marketing strategy through market analysis, concept definition, and KPI measurement

Freelance Experience

Alongside my studies, I built professional experience through freelance work. Designing social media content for the cultural student club K!kero in Bolzano, including communication for the Sustainability Festival 2022, working as a book and exhibition designer for the environmental association “We Are Here Venice” (2022), and creating animated videos for Green Tech Valley Styria (2023) exhibited at Design Month Graz in 2023. I also took on smaller projects in illustration for emerging book authors and CI/logo design for private clients.

Education

Accademia di Belle Arti Rome – Roma

Courses focused on traditional manual techniques and artistic experimentation, entirely taught in Italian.


FH Joanneum Graz

2023-25
Master’s Degree in visual communication

Practical design experience with industry contacts and insights into Graz’s creative scene and Design Month.


Free University of Bozen – Bolzano

2020-23
bachelor’s degree in visual communication and product design

Interdisciplinary, trilingual program, focused on fluid transitions between 2D and 3D design.


2017-20
General University Entrance Qualification, artistic study path

General University Entrance Qualification, including a year of practical artistic internships.


Blatchington Mill School Brighton

2016-17
Sixth Form, Photography, Art and Design

Gap year, exchange program for international students.


Marie-Therese-Gymnasium Erlangen

2011-16
Medium Maturity, Linguistic Study Path

Concurrent studies in English, Latin, and French.