Logo Design

Sapphic Café in Southhampton

Development of a new, illustrative logo design for a British LGBTQ+ organisation. The design is based on research about the Sapphic violet.

Project type

Corporate Identity

semester

WS 2021/22

Supervisors

Prof. Dr. Thomas Mayfried,
Dr. Michele Galuzzo

Based on Research about the Famous Sappho Magazine

In the second module of the Identity project during the winter semester of 2021/22, we conducted extensive research on gender identity. We also studied various sexual orientations. This research was supervised by Michele Galuzzo. My research focused on the symbol of the Sapphic Violet. I studied its impact on the development and success of the renowned Sappho magazine. Based on this research, I designed a new logo for the British LGBTQ+ organization Sapphic Cafe. Additionally, I created a headline and cover design inspired by the first three issues of Sappho magazine. The first three issues featured a new lesbian interpretation of Botticelli’s famous Venus.

Sapphic Violet

What is the meaning behind this symbol?
In which historical contexts was it used?

Find out more and dive into my research!

Research Symbol

Logo Development

The final logo was based on the heads of the three venuses on the cover of Sappho magazine. The general shape was redrawn with a thicker stroke to simplify the logo and give it a new character. Still, the final result remains quite illustrative.